Our Product Formulation Philosophy

Driven by our mission to deliver the world’s healthiest and best performing pet supplements, our product formulation philosophy for our dog treats & toppers range is based on 3 pillars that are the foundation of every product we develop:

 Pillar Overview
The Natural Food Base

Our products are as natural as production processes permit to retain the full efficacy of our products.

For example, our whole-food natural treats (Belly Champ, Skin & Coat Hero, Power Move) are based on whole natural foods that provide real flavor, extra protein, essential oils, vitamins and fibers.
The Core Active Ingredient(s)
  • Best-in-class, innovative and advanced active ingredients from the world’s top scientific suppliers
  • The functional backbone of Pawital products that assures we provide the optimal health solution for dogs
  • Always backed by studies that demonstrate efficacy
Support Active Ingredients
  • Secondary active ingredients that synergistically support the core active ingredients to solve adjacent issues, related with the core issue the product solves, or boost
  • Natural ingredients, traceable origin

Our Key Formulation Rules

  • No fillers, no additives, no artificial flavors
  • Correct dosage of every ingredient for scientifically proven claims
  • Best possible product formulation for the specific purpose of the product
  • Super tasty, so as to not cause any undue stress when feeding these supplements to our dogs
  • Use the right product forms to retain active ingredient functionality
  • Use the right product forms to deliver active ingredients to where they need to be delivered in the dog’s body to actually work
About Us

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